Quick rankings from my Florence visit
Is Florence worth visiting if I’m not an art lover?
Top 10 things to do in Florence (my version)
Full transparency: the downsides of Florence
What I skipped in Florence (without FOMO)
How to make the most of your Florence trip
Is Florence expensive & what you’ll actually spend
The delicious food and wine scene in Florence
Where to stay and how to get around Florence
Is Florence worth visiting? Short answer: yes—if you can handle art overload, crowds, and a city that takes itself very seriously. If you’re wondering what Florence, Italy is really like, picture a living Renaissance museum that’s jaw-dropping from the outside, and a little overwhelming on the inside.
I’d describe Florence as a Renaissance explosion where everything is marble, painted, or sacred. You are surrounded by stunning architecture and renaissance masterpieces at every turn. You will feel imposter syndrome (“Why does everyone look like they know so much about art?!”).
For me, Florence was a beautiful challenge. Only after visiting the first time was I able to recognize museum fatigue coming on and know how to see Florence beyond the famous art spots.
Speaking of which, is Florence even worth visiting if you’re not an art enthusiast? I mean most of us aren’t art nerds in regular life, so is Florence really a good idea? I have an answer to “Why visit Florence, Italy?” for non-art lovers too.
Good news: Florence is worth visiting. Even when you’ve seen your fill of Madonnas, halos, and naked marble men, you’re still in a wonderful city that oozes atmosphere—stone streets, honey-colored buildings, and typically Tuscan views.
Here’s my review of Florence, art & beyond.
Streets of Florence and the stunning Florence Cathedral (Duomo di Firenze)
Read more from my Italy travel blog.
Because nowhere else in the world offers this much Renaissance architecture, art, and atmosphere, along with iconic landmarks and historic buildings, packed into one place. Florence is chaotic, beautiful, and proud—and if you love history, design, or just cities that overdeliver visually, thanks to the city's rich history, it’s a must-visit destination.
If you’re trying to figure out what Florence, Italy is really like, start with what it’s famous for. Florence is known for art, architecture, fashion, and old money with taste.
It’s where the Renaissance began and where Michelangelo carved abs and veins into marble like a boss. Leonardo da Vinci, another prominent figure of the Renaissance, also left a mark on Florence's artistic heritage.
(Wait! Before you get demotivated—I’ll discuss what there is to do in Florence besides seeing art in just a second, because yes, it gets overwhelming!)
Sunset view of Florence from Piazzale Michelangelo
Read my practical guide on seeing the artwork in Florence if you still feel overwhelmed with choice.
Masterpieces inside the Uffizi Gallery in Florence, including Botticelli’s Birth of Venus
Yes! You can only pretend to be cultured for so long. Most travelers simply aren’t that into art. But you still go to Florence because it’s Florence.
You might be thinking “I’m not really an art person, why go to Florence?” No worries, I’ve got you. Even if you skip half the museums, Florence is still worth visiting. Experiencing local life in Florence's neighborhoods—watching daily routines, exploring alleys, and mingling with residents—offers a genuine feel for the city beyond its art.
Once you’ve done the famous art stops—the Uffizi, Accademia (David), and Duomo complex—you’ve earned your freedom.
Classic Florence moments—truffle pasta, Ponte Vecchio, and a stroll along the Arno River

Florence Cathedral and Basilica di San Lorenzo—Renaissance architecture at its finest
Here are the famous places that Florence is known for, based on how much I think they are worth visiting.
Pro tip: Most attractions in Florence are within walking distance, so you can easily explore the city’s Renaissance treasures and its modern and contemporary art scene on foot.

Michelangelo’s David in Galleria dell’Accademia, one of Florence’s most iconic artworks
I’ve talked about the pros, but for the full picture, here are the cons:
Welcome to Florence—where the lines are as long as the history
You don’t need to see all the famous spots in Florence—you just need to stop before you start hating art. If you’re wondering what to leave out of your Florence itinerary to make sure Florence is really worth it, here are my thoughts on what to cut out:
Looking up at the Duomo’s dome—Florence’s version of “heaven above, chaos below”
It feels like you need to cram 12 centuries of art into a weekend, but you don’t—just make sure to plan the fun so Florence is really worth visiting. Otherwise, you’ll end up standing in line for hours, wondering why you didn’t just go drink wine in Siena instead.
Remember: Florence is not a city that rewards spontaneity!

Plan it right, or you’ll spend your Florence trip in line wishing you were drinking wine in Siena instead
Here are my top tips for visiting Florence:
Book early or forget it. Uffizi, Accademia, and the Duomo dome/bell tower—reserve at least a month ahead. They will sell out—I couldn’t get dome tickets two weeks in advance in off-season.
View math: Choose the bell tower over the dome for photos (if you have to choose just one).
Two-hour rule. No museum deserves more than 2 hours. Really.
Plan routes smartly. Group the stops on your Florence itinerary so you’re not zigzagging all day. Reach sunset via the river path. End each day somewhere with a view. Because… Tuscany.
Eat smart. Two or three blocks off any major piazza = instantly better food and prices. No restaurant with laminated menus or “tourist special.” Dinner doesn’t start before 7 pm—ever.
Ditch the car. The ZTL is basically a fine generator for tourists. Park outside the center or at your hotel and walk. I stayed at I Vivai and it was perfect.
Evening strolls are mandatory. Florence glows so nicely at night. If you take a walk after dinner you’ll start to feel more relaxed in the crowdless streets.
Watch your stuff. Pickpockets love distracted tourists, especially around Ponte Vecchio and Piazza della Signoria. Be aware of tourist scams such as overcharging, fake art, or tricks by street vendors and beggars, which are common in busy tourist spots.
Florence is also a fashion capital. I couldn’t care less, but if you tend to succumb to peer pressure, pack your best clothes—apparently David looks better if you’re wearing Prada.
Use the location to its fullest. Florence's central location also makes it an ideal base for exploring Tuscany and nearby towns, so take advantage of this when planning your routes.
Don’t try to “see it all.” Nobody ever did, and if they tried, they all left cranky.

Florence might not bankrupt you—but it sure knows how to charge for beauty
Florence isn’t ruinously expensive, but compared to other major Italian cities like Rome or Milan, it can feel pricier in certain areas, especially around major attractions.
It’s one of those cities that’s famous with tourists, so everything small adds up. Tickets, coffee breaks, and “quick” lunches near landmarks will quietly rob your wallet if you’re not paying attention.
Here’s what I actually spent—and what felt worth it:
My Florence receipt:
Florence cuisine hits two extremes—mind-blowing flavors or overpriced regrets (and these truffles were definitely a highlight!)
Florence’s food is either the best thing that happened to your trip or the most overpriced disappointment you’ve ever swallowed. If you stay near the tourist squares, you have a high chance of eating in tourist restaurants that charge too much for not great quality food.
Pro tip: My favorite meal in Florence was actually not in Florence at all. We had a truffle-rich dinner at Osteria di Casa Chianti in the hills outside of Florence and LOVED IT.
Food to try in Florence

You’re in Tuscany—act like it. Order Chianti Classico (a red wine) with steak, Vernaccia di San Gimignano on day trips. Remember, the smaller the place, the better your odds of getting a good glass.
Florence’s historic center is walkable—but also crowded, noisy, and an instant fine if you drive into the ZTL zone.
If you’re road-tripping like I was, stay outside the center. I picked I Vivai, right by the highway—it has free parking and is the perfect base for quick day trips from Florence.
Inside the city, forget public transport—Florence is best on foot. Everything you want to see is within walking distance, and walking is half the experience anyway. Taxis exist but aren’t cheap, and the tram system is mostly useful for the airport.
Florence Airport (Peretola) is 25–30 minutes by taxi or about 20 minutes on the T2 tram, which drops you right at Santa Maria Novella station. Super easy, unless there’s traffic—which there usually is.
The best Florence view? Hands down from Giotto’s Bell Tower
Pisa surprises, Siena charms, Lucca calms, and San Gimignano… looks better on Instagram
If you have an extra day or two, use Florence as a base. Or, even better, you can take an art break and head out on a day trip from Florence to reset your brain before coming back recharged for more. Everything’s within an hour or two drive.
Here are my top picks for day trips from Florence:
Pisa – better than I expected
I expected nothing and loved every (windy) bit of it. Pisa is way more than the Leaning Tower—it’s a whole square of white marble perfection surrounded by green lawns and calm streets. Read my full Pisa itinerary.
Lucca – quiet and calm
Sleepy, peaceful, and a bit too calm if you’re coming straight from Florence—your ears will still be ringing. Worth visiting after the chaos of Florence and Pisa, but not at the expense of either. See if I think Lucca is worth visiting.
San Gimignano – looks better in photos
Hilltop views, medieval towers, and crowds. It’s nice, but overhyped. If you go, start here—not end here—because it’s not the grand finale people make it out to be. Check out my review of San Gimignano.
Siena – unmissable
I visited Siena myself, and it instantly became one of my favorite places in Tuscany. Between the churches, towers, and red brick buildings, it feels like Siena never left the 14th century. I absolutely adored it. Get my guide to Siena.
Siena feels frozen in the 14th century—in the best possible way
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Quick rankings from my Florence visit
Is Florence worth visiting if I’m not an art lover?
Top 10 things to do in Florence (my version)
Full transparency: the downsides of Florence
What I skipped in Florence (without FOMO)
How to make the most of your Florence trip
Is Florence expensive & what you’ll actually spend
The delicious food and wine scene in Florence
Where to stay and how to get around Florence
Hi, I’m Jan. I travel fast and intensely, whether I’m exploring the buzz of Tokyo in 3 days or road-tripping through mountains and beaches on a 3-week Thailand adventure. And no matter where I am, you’ll always find me in a comfortable hotel at night and eating the best food.
If that sounds like your kind of journey, hop on board, and let’s explore the world together!
I started this blog after realizing how tough it can be to find reliable, authentic travel info. You wouldn’t believe how many “travel bloggers” never even visit the places they write about! On Next Level of Travel, you can count on my full honesty and insights drawn from my firsthand experiences.
Here’s the deal: not every destination is all superlatives and unicorns. I’ll let you know if a tourist attraction isn’t worth your time, like skipping overrated stops in my 2-week Spain itinerary. And when I find something truly special—like the perfect mix of culture and nature in Cape Town—you can trust that it’s worth adding to your itinerary.
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